Brazil isn’t just about Carnival and football. If you're heading to São Paulo for the 2025 Grand Prix, there's more waiting for you after the engines go quiet. Think quiet alleys, unmarked doors, and drinks you won’t find anywhere else. We’re talking about hidden cocktail bars—the kind that don’t show up on tourist maps.
Richard Jarocki’s luxury F1 tour includes exclusive access to some of these places. No guesswork. No waiting in line. Just a direct invitation into São Paulo’s best-kept secrets.
Here are five hidden cocktail bars that belong on your travel list.
You won’t find SubAstor unless you know where to look. It’s below Astor, a popular brasserie in Vila Madalena. Walk past the casual diners upstairs, and you’ll reach a darker, quieter space that’s anything but ordinary.
This bar isn’t trying to impress you with volume. The service is slow on purpose. The bartenders treat each cocktail like a process. They’ll ask questions before they make anything. And when they serve it, they’ll explain why each element matters.
SubAstor focuses on sensory experiences. Expect house-made tinctures, uncommon spirits, and drinks that change how you think about flavor.
Why it matters: You’re not ordering a cocktail. You’re having a conversation—without saying much at all.
Frank Bar is tucked inside Hotel Maksoud Plaza. It has the feel of a mid-century hotel bar but pushes into new territory with its cocktails. The bartenders here don’t rely on flash. They rely on deep knowledge.
The drinks lean classic, but everything has a Brazilian edge—local sugarcane spirits, indigenous herbs, and fruits you’ve never tasted.
Frank Bar’s team includes some of the most respected mixologists in Brazil. When they’re not behind the bar, they’re teaching, judging competitions, or mentoring the next generation of cocktail artists.
Why it matters: It’s rare to find a hidden cocktail bar that feels both timeless and original. Frank Bar does both.
You might walk past Guarita ten times before you realize it’s a bar. It looks like a delivery door from the outside. But once you're in, it's clear why it has such a strong following among locals.
Guarita doesn’t bother with a long menu. Instead, they focus on a short list of creative drinks that rotate based on what’s fresh. And they’re fast. The team works like a kitchen brigade—efficient, confident, and serious about timing.
Don’t miss the “CaipiGuarita.” It’s their take on the national Caipirinha, but with layered citrus and smoked sugar.
Why it matters: It’s simple, tight, and surprising. A true hidden cocktail bar that rewards curiosity.
Apothek looks like a vintage pharmacy—and that’s no accident. Every drink here has a “prescription,” crafted from a mix of local herbs, rare liquors, and lab-level technique.
The space is moody. Dark walls, backlit bottles, and a soundtrack that doesn’t try too hard. It feels like a place where secrets are shared, not shouted.
They use ingredients like pink peppercorn, cupuaçu, and Amazonian tonics you won’t find at your hotel bar. Ask for the “Amazônico,” a drink that uses native barks and fermented fruit to build depth slowly across each sip.
Why it matters: Apothek is what happens when a cocktail bar takes inspiration from medicine, nature, and chemistry—without becoming a gimmick.
Benzina Bar sits at the intersection of speed and detail. It’s motorsport-inspired, but don’t expect race-day energy. The vibe here is more like a garage after hours. Dim lighting, quiet jazz, and vintage car parts on the walls.
This bar fits naturally into Richard Jarocki’s Grand Prix experience. It’s not just another stop—it’s part of the story. You come here after a day at the track to slow things down, but keep the focus on precision.
Try the “Octane.” It’s an aged rum cocktail served in a flask, paired with a sidecar (literally) of citrus bitters. Presentation matters, but never more than taste.
Why it matters: Benzina is themed, but grounded. You don’t feel like a tourist. You feel like you belong.
Finding the best hidden cocktail bars in Brazil takes more than internet searches. It takes someone who knows the door guy, understands the scene, and can get you in when others can’t. That’s why they’re built into the Richard Jarocki Grand Prix Tour.
Our São Paulo package doesn’t just cover race tickets and hotel rooms. It gives you access to the full experience—exclusive dining, private events, and these cocktail bars that most visitors never find.
You’ll end your days in spaces where noise disappears, and the drinks come with a story.
Visit<a href="http://www.richardrocky.com"> www.richardrocky.com to explore the 2025 São Paulo F1 luxury package. The hidden cocktail bars are just one part of the trip, but they might end up being your favorite.
If you're traveling to Brazil for the Grand Prix, you're already chasing something rare. Don’t stop at the track. These five cocktail bars will turn your visit into something more.
